Reciprocity

Before creating an account, Airbnb allows users to browse and fully explore the experience and only asks for commitment when the user tries to engage in actions that need an account to save to.

User Control

Enables users to skip steps which gives them the freedom to gather necessary information before returning to the flow and get directly into the product more quickly.

Gamification

Uses a determinant progress bar to foster a feeling of accomplishment while communicating how much the user has progressed towards finishing the flow in a way that reduces user dropoff due to uncertainty.