Minimalist

The web page has minimal choices to allow the user to focus—including only onboarding-related questions with an isolated presentation.

Build Trust

Provides context for every piece of information requested in each step to explain the value the user will get in return for sharing personal information while assuring the user of their security practices.

User Freedom

Enables users to skip steps which gives them the freedom to gather necessary information before returning to the flow and get directly into the product more quickly.

Reciprocity

Before creating an account, Coinbase previews an upfront sign-up reward to be unlocked upon login and then continues to collect more sensitive information only after this promise.