Personalization

Uses initial questions to filter users into their respective personalized flows with targeted questions to better understand user needs and ultimately personalize their product entry experience.

Gamification

Uses a determinant progress bar to foster a feeling of accomplishment while communicating how much the user has progressed towards finishing the flow in a way that reduces user dropoff due to uncertainty.

User Autonomy

Allows users to opt out of marketing communications which builds brand trust, encourages user autonomy, and protects the user’s inbox.