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Forms Work

Forms Work is a directory of examples and walkthroughs of how the best forms on the web are built.

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Hotjar Onboarding Flow



Uses initial questions to filter users into their respective personalized flows with targeted questions to better understand user needs and ultimately personalize their product entry experience.


Uses a determinant progress bar to foster a feeling of accomplishment while communicating how much the user has progressed towards finishing the flow in a way that reduces user dropoff due to uncertainty.

User Autonomy

Allows users to opt out of marketing communications which builds brand trust, encourages user autonomy, and protects the user’s inbox.