Minimalist

The web page has minimal choices to allow the user to focus—including only onboarding-related questions with an isolated presentation.

Gamification

Uses a determinant progress bar to foster a feeling of accomplishment while communicating how much the user has progressed towards finishing the flow in a way that reduces user dropoff due to uncertainty.

User Freedom

Enables users to skip steps which gives them the freedom to gather necessary information before returning to the flow and get directly into the product more quickly.